Sales & Marketing
With the ongoing proliferation of technology, a growing sharing economy and an increasingly mobile and information-rich consumer, the marketplace for guest accommodation is becoming ever more competitive and fragmented.
With this in mind, Aleph Hospitality is focused on delivering the most heads in beds at the optimal rate, which will increase gross operating revenues, reducing cost of sale, third party commissions with distribution and ultimately increasing Gross Operating Profit. Sales & Marketing services from Aleph Hospitality include:
Sales
- Sales team structure development & optimisation
- Strategic Sales planning to include rate structure and business mix
- Performance benchmarking & annual hotel budgeting.
- Total Revenue optimisation for Key account management
- Support in-house team to deliver total revenue growth
- Identification of new revenue opportunities
- Implementation of new sales technology
- Definition and implementation of sales processes and procedures
- Review and enhancement of sales incentive schemes
- Sales training & sales team development
Marketing
Marketing services include:
- A marketing communications plan bespoke to each hotel, drawing on feeder market, segment analysis, and market positioning.
- Brand guidelines and standards developed for all white label operations.
- Digital marketing support and advisory services for online revenue optimisation
- Online distribution audits and customer segmentation
- Full channel mix marketing and communication
- Social Media advisory services and support
- Public Relations & media services for the Corporate Brand