Based on the following five pillars, our sustainability programme ALEPH CARES stands for
Management Approach We train our team in environmental best practices, promote diversity and inclusion in the workforce, partner with NGOs to fight unemployment, underemployment, human rights and human trafficking.
Energy & Water Conservation We monitor and analyse consumption, use efficient equipment, install regulating tools and introduce towel reuse programmes.
Waste Management We minimise waste, recycle disposables, and eliminate single use plastics.
Product Selection We use Eco-friendly cleaning products, promote local, seasonal and healthy produce, ban endangered seafood species on menus, responsibly source supplies, and use eco-design material.
CSR & Solidarity We volunteer for community work and give to charities that support education, career readiness, wellness and environmental conservation projects.
Under the Aleph CARES programme, each hotel in our portfolio has appointed an Aleph Cares Pioneer who is passionate about and responsible for raising awareness of sustainability and finding solutions in their respective hotel, working closely with the local team to develop and implement best practices. We’ve also set measurable sustainability KPIs for all our General Managers as part of the programme
On a corporate level, an example of Aleph Hospitality engaging with humanitarian projects is the group’s management agreement for three Boma hotels in Kenya, whereby we donate 5% of our fees to the Kenya Red Cross. We are also committed to raising guest awareness at all the hotels under our management, so guests know how they can do their part to help during their stay.