MANAGING HOTELS IN THE
MIDDLE EAST AND AFRICA
About Aleph Hospitality
Trusted by the world’s leading brands, we deliver superior results for hotel owners. Our management team is locally savvy, and our culture is responsive, agile and entrepreneurial.

MANAGING HOTELS IN THE
MIDDLE EAST AND AFRICA
About Aleph Hospitality
Trusted by the world’s leading brands, we deliver superior results for hotel owners. Our management team is locally savvy, and our culture is responsive, agile and entrepreneurial.
OUR HOTEL
MANAGEMENT MODEL
Our hotel management model allows hotel owners to have better control over the management of their assets, clearer operational visibility and more contractual flexibility; all designed to drive high returns on their investments.
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Bani Haddad
Founder & Managing Director
“We work with and for hotel owners as well as hotel brands, to achieve superior results for their properties in the Middle East and Africa. Our independent management model is based on three pillars: creating healthy bottom lines, providing contract flexibility, and allowing owners to have a say in all aspects of operations.”
-
Neil George
Executive Director
“We knew the hospitality industry in the Middle East and Africa was ready for a change when we started in 2015 and that the independent hotel management model would be a great fit, like it has been in many markets around the world. We’re proud that with this vision, Aleph Hospitality is today the regional market leader.”
BENEFITS
TO OWNERS & BRANDS
For owners with – or seeking – an international hotel brand, we ensure that they take full advantage of all the benefits that come with franchising.
For owners who prefer to have their own brand, we offer professional management services to ensure their hotel performs effectively in the market.
For hotel brands looking to grow their footprint in the Middle East and Africa, we help accelerate their expansion.
OUR PARTNERS
A FULL-SERVICE
HOTEL MANAGEMENT
COMPANY
Our expertise
We manage all aspects of hotel operations at any stage of development - from site selection, design and construction to pre-opening and day-to-day operations.
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Business Development & Advisory
- Site identification & validation
- Financial projections
- Brand selection
- Franchise agreement negotiations
- Brand development
Design & Construction
- Area programme
- Design reviews
- Site visits & mock-up rooms reviews
- Bill of quantities for operating & equipment
- Property improvement plan
- Brand compliance
Pre-opening
- Pre-opening comprehensive tool kit
- Business plan development
- IT & systems set-up
- Assistance with snagging, testing & commissioning
- Sales & marketing plan
Takeover & Turnaround
- Takeover comprehensive tool kit
- Audit of existing operation
- Assessment of team performance
- Identification of sales & marketing opportunities
- Review of service standards
- Review of online presence & strategy
- Review of internal audit processes
- Turnaround & takeover plan
HR & Training
- Development of appropriate & dynamic staff matrix
- Recruiting of highest calibre GM & HODs
- Leadership development programmes
- On-the-job training programmes
- Employee reward programmes
Sales & Marketing
- Sales team optimisation & training
- Strategic sales planning
- Performance benchmarking
- Review of sales incentive schemes
- Brand guidelines & marketing comms plan
- Digital marketing & social media support
- Online distribution audits
- Channel mix management
Revenue Management
- Data analytics & advanced data processing
- Diagnostic & prescriptive analytics
- Optimisation of distribution channels & systems
- Pricing, segmentation, sales analytics & reporting
- Best practices & processes for data security
- Data driven decision making approach
Accounting
- Set-up of accounting systems
- Internal audits
- Forecasting & budgeting
- Cash flow management
- Periodical reporting
TRUSTED BY THE WORLD’S
LEADING BRANDSGET IN TOUCH
TO HEAR HOW WE CAN HELP YOUR BUSINESS GROW